5 Skills You Need for a Successful Career in PR

5 Skills You Need for a Successful Career in PR

Public Relations (PR) is a field concerned with managing the reputation of a person or an organisation. The competition in this field is very high, because of it being in the top three career choices.

To be a PR associate you have to be an allrounder with all the skills from good communication to excellent writing skills. All these skills come alongside the theoretical knowledge in the PR courses. Many colleges offer the public relations courses wherein students get an excellent industry exposure as well.

Listed below are five skills which are essential for a successful career in PR.

1) Communication and People Skills

Public relations you will be meeting a lot of new people and networking with them. Your role will have a significant chunk of communication, meeting, interviewing people. You will be asked to make presentations and present them too. All of this requires excellent communication skills. You have to be a people’s person, as you will be working alongside Journalist. In PR it is essential to get your points across effectively.  

2) Resilience

PR is not for people with a weak heart. In public relations, you might get much stress out of nowhere. You will get feed backs on interviews, campaigns or a pitch. This will happen every other day when you might get negative feedback from eminent journalists. To be able to handle this, you have to develop a thick skin. In this case resilience will help you , learn and come back stronger the next time.


The roles and responsibility areas in PR are bound to vary from time to time. A good PR will be versatile, all-rounder and a doer of things. One has to meet numerous deadlines and have to cope up with all the work-pressure. PR is the industry that never sleeps, and you may often find yourself starting early and finishing off late, or having to work at the weekends.You are most likely to juggle between multiple projects/clients at once.

4) Interest in the media

To be able to achieve success, you have to know your company, client, the PR industry and media from day one till now. If you are going to be successful, then you need to know your company/client, the industry, and the media from its day of establishment till now. You will have to brainstorm around ideas, and should read watch and listen to every news; if you are naturally inquisitive, you will be good at this aspect of PR.

5) Tech-savvy

Today’s PR pros need to have an understanding and interest in all digital and social media channels. They should have active social media profiles and a keen interest in the technologies. In the recent years, Social media has contributed to the digital landscape, which in turn has majorly affected the PR industry.

6) Creativity

A career in PR will provide you with a pool of opportunities, be it regarding writing, interaction or approach new clients.

A career in PR will present you with countless opportunities to be creative, not only in writing but also in curating new ways to promote businesses and approaching new clients. PR is a profession which continually requires you to think upon fresh ideas and lateral thinking, so having a creative streak can be a crucial skill to bring you to career success.

If you are looking to make a career move in Public Relations, have a look at Pearl Academy’s PR and marketing courses. For more details on the course and structuring, log onto their official website. 


Erric Ravi is the President of Storify News. He is the owner of the Storify News Times - Understand the Breaking News since 2018. Storify News was founded by Mike Brovo. Forbes calls me a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists me among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named me #1 Global Content Marketing Influencer. BizHUMM ranks me as the world's #1 business blogger