Blogging Fundamentals to Remember In 2020
Blogging is one of the most reliable ways people can make online and help internet audiences at the same time. Internet entrepreneurship is taking off in India and the success of personalities like Digital Pratik and others has shown the potential of blogging in the country.
2020 has been a tough year for everyone in the world and bloggers are no exception. Nobody saw a pandemic coming back in December 2019, and nobody could anticipate the consequences of one. Yet, here we are. Bloggers have had to become quick learners to adapt to the new realities of 2020 and deliver results.
In these tough times, bloggers naturally have to fall back on fundamentals. While trends may keep shaking the blogging world, bloggers still have core fundamentals to fall back to. In this article, we discuss effectual blogging fundamentals to remember in 2020.
Increase Content Frequency
Bloggers, depending on their niche, could take the benefit of a surge in traffic. As more people are locked inside homes than allowed to roam outside, time has become a surplus resource. This means every web platform in the world can take advantage of this surge in content consumption.
One way bloggers can maintain a foothold over their audience is writing more content. This way, they can drastically increase their visibility and gain traction amongst their target audience. However, it is important to make sure that the quality of the content is maintained despite the increase in frequency.
Bloggers these days should not depend on a single blog to deliver traffic and revenue. It is too risky considering how a change in search rankings and search algorithm can take away a large chunk of traffic in a short period of time.
The solution is to have more than one blog. Once a blogger is able to establish one blog, the next step should be to start a new blog in a different niche altogether. This helps in building a diverse portfolio of blogs, reducing the risk of being in the blogging business.
Blogging as a field has had to evolve in 2020 thanks to a number of challenges surfacing and making the job of professionals more tedious than usual. In good times and bad, the fundamentals of a field remain consistent. There is no point in having a set of fundamentals if they don’t remain constant and a source of help for professional during rough times. In this article, we discussed blogging fundamentals for professionals to remember in 2020.
About the Author- Gaurav Vihara is a digital marketing consultant who has worked for several brands and companies as a strategist and advisor. He learned his trade at DelhiCourses, one of the best training institutes one can go to for taking up a digital marketing course in Delhi.