Have you been reading about the power of sticker marketing, but are unsure how you can reap its benefits? Or maybe you are completely new to the sticker universe and want to learn all about it?
No matter how familiar you are with sticker marketing, we are here to help you implement easy, low-cost strategies into your advertising program to reach your growth targets and generate exposure for your business.
But before we do so, let us quickly cover the basic terminology. Most sticker printing companies differentiate between stickers and labels. There is no inherent difference between the two, and when peeled, they look exactly the same. However, stickers are usually individually cut whereas labels come on sheets. Through this, labels are 65% easier and faster to peel and apply, which can be a time saver when you have to apply hundreds.
And now we are ready to jump straight into the nitty-gritty of sticker marketing and how you can make stickers work for your business.
- Product packaging
Stickers are a great low-cost option to brand your product and packaging. The price per sticker is usually a few pennies which makes them ideal for small businesses that want to make their product packaging stand out with their logo.
Especially since unboxing videos have become so popular, the experience when opening a product has become an integral part of the customer’s purchase journey. You want to make sure that, at every step of unboxing, your customers are met with your logo or a nice message that will make them smile.
If you have already invested in compostable packaging, make sure you choose a matching sticker material. We recommend biodegradable paper stickers as these can be disposed of with your packaging and will not harm the environment.
- Limited edition seals
Limited edition seals are a long-established marketing strategy. Through adding a limited edition label, you immediately create product scarcity. This limitation elevates your product’s standing and makes it more desirable.
Limited edition stickers not only limit the time customers have to make a purchase decision, but demand immediate action that can increase sales. Especially in comparison to your competitors, your product will stand out while your competitor’s range will still be available for months.
All you need to recreate this effect is a special effect sticker that you can apply to your product. We love glitter and holographic materials as they look luxurious and will truly make your product and eye-catcher.
Since stickers are so low-cost, adding them to every order, handing them out or giving them to influencers seems like a no-brainer – and that’s exactly what you should do.
Given in the right moment, stickers are not perceived as advertising, but are instead seen as a gift. This evokes social psychology’s rule of reciprocity: the recipient feels the subconscious need to return the favor. This can take the shape of a purchase, a recommendation or even a social media post.
Moreover, this creates a positive emotion around your business which not only increases the likelihood of repeat purchases, but ensures that your customers will actually use your stickers. This way, you can turn your loyal customers into brand ambassadors.
We recommend giving away vinyl stickers as these are the most versatile and allow your customers to use them in many different ways without damaging the sticker.
- Guerilla marketing
You might have heard of the term guerilla in a slightly different setting: war. In war, guerilla refers to the advantage of smaller troops over the traditional military which includes agility, energy and the element of surprise.
These exact advantages can be found in guerilla marketing. Instead of huge marketing budgets, guerilla campaigns rely on time, energy and creativity. Their aim is to catch people by surprise, get them to interact with the brand in some way and ignite a positive emotion in association with that brand. A quick Google search will deliver many great examples.
There are no limits to what is possible in guerrilla marketing. However, one of the easiest ways to tap into its power are stickers. You can get hundreds of stickers printed and leave them all over your town for potential customers to stumble over. Think of a cool design that will spark conversation and let the social media posts roll in!
And that’s a wrap. We hope you enjoyed these tips on how to make sticker marketing for you and are ready to action out advice to really hit your growth targets. Are you already using stickers and would like to share your idea? Or do you have any questions? We would love to hear from you in the comments below.