7 Types of Marketing Every Small Business Should Know About


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Every one want to grow his/her business. In order to grow business and get more visibility, we need different marketing strategies.  Each marketing strategy have its pro and cons.

Finding and using right marketing strategy can help you to grow your business at a rapid rate. A right strategy can help you to reach more targeted audience and get more sales.

Here, I am sharing different marketing strategies every business should about. Let’s dig in Learn Tech News.

Inbound Marketing:

Inbound marketing is a combination of different marketing strategies – blogging, Content marketing, events, search engine optimization and many more. This will help you to create brand awareness and attract more customers.

Inbound marketing is important for business as it can:

  • Increase brand awareness
  • Increase visibility
  • Increase trust and creditability of brand
  • Help to get more targeted audience
  • Help to get much better return on marketing expenses


Outbound Marketing:

Outbound marketing refers to marketing strategies where we initiate the conversation and sends sales message out to an audience. TV Commercials, Display and banner ads, Radio ads, Telemarketing, cold calling, Email Spam, Mobile ads, and billboards are all examples of outbound marketing. If we compare inbound and outbound marketing, inbound marketing is a better choice. Below are some limitations of outbound marketing Download Games:

  • Hard to track ROI
  • Increasing Blocking technology (Spam Filter, Ad blocker, DND)
  • Annoying

Influencer Marketing:

Influencer marketing is latest marketing strategy in which brands reach out to the people or social media accounts that have massive numbers of followers. One example of Influencer marketers are Instagram celebrities. They charge for each post on Instagram from their account. For fashion and Lifestyle, Instagram celebrity can do miracle.

For the below reasons I believe influencer marketing to be the next big thing in marketing field More About Technology:

  • It is cost efficient.
  • It looks cool.
  • It also helps you to increase brand credibility.
  • It is powerful advertising method.


Search Engine Marketing:

Search Engine Marketing (SEM) is the one of the most efficient way of marketing. In SEM, you run paid campaign on major Search Engines like Google. You get maximum ROI (Return on Investment) with search ads as you get more targeted leads. An SEO Company in Hyderabad can help you to manage your search campaign and get maximum return on your investment.

Search Engine Marketing is important as it can –

  • Provide more targeted web traffic.
  • More targeted leads at low cost.
  • Grab attention of your customer at right time.
  • Be easily measure. It is very easy to measure ROI.
  • Increase brand visibility.
  • Easy to get stated
  • You can target geographic location easily.

Social Media Marketing:

Social Media Marketing is one of my favorites marketing strategy. In Social media marketing, brands and small businesses reach out to their potential customers through different social media platforms.

On social media content is king. Your content should be engaging and attention grabbing. Some largest social media platforms are Facebook, Twitter, Instagram, Pinterest, Linkedin and many more. Running lead generation ads on Facebook is one of the examples of Social media marketing.

Running social media marketing campaigns on all these platforms is not going to help you. You need to create a social media strategy. Different social networks have different sets of audience. Choose your social network smartly.

Social Media can help you in:

  • Getting more inbound traffic c and sales.
  • Improving your Google ranking.
  • Increase your web traffic and authority.
  • Getting high customer satisfaction.
  • Building relationship with your customers.
  • Managing brand awareness.

Guerilla Marketing:

Guerrilla marketing is a marketing tactics that focuses on very low cost unusual marketing strategies. This strategy relies on high energy and creativity. The goal of guerrilla marketing strategy is to get your brand name in front of maximum number of people in an unexpected way with very low investment. This marketing is ideal for small businesses that doesn’t have huge budget for marketing.

Here are some reasons why you should implement Guerilla Marketing:

  • It is geo targeted.
  • Cost efficient. You don’t need huge budget for Guerilla marketing.
  • Help to get more Word of Mouth for your services and products.

Content Marketing:

Content Marketing is focused on creating and sharing high quality and engaging content for a defined audience on different platform. This content may be in form of blogs, info graphics, Gifs, Images, Ebooks, Slide Decks and videos.  Social Media play a vital role in successful content marketing camping.

Below are some perfect reasons why you need content marketing services:

  • Build brand awareness.
  • Help in improving brand authority.
  • Help in getting loyal customers.
  • Help in getting more returning visitors.

Implement above mentioned marketing strategies as per you niche and budget and get more brand visibility and sales. Let me know your thoughts on these strategies in below comment section.


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